how can an online community boost your brand?
44% of Americans are feeling lonely,
they crave for communities!
The amazing growth is associated with another growing need which is based on the fact that people today are feeling lonely than they have ever been, this is based on a recent study made by Cigna.
The study states that those who has daily interaction, suffer less from loneliness, this explains the huge and growing need in communities.
People are craving to communities while companies and brands have the great opportunity to communicate directly with their followers, increase brand loyalty and connect better with their needs.
Online Community management is the process of building, managing, monitoring and guiding your brand followers across diverse social media platforms towards your desired brand directions.
This objective is done through establish and promote a community related to your brand, products and benefits.
Developing such brand community, takes a lot of effort, time and resources, therefore it should be done in a professional manner from day one, with the right experts and technologies that can support the process of the community creation and afterward the campaigns, moderation, content, support, engagement, guidance and many other elements that can be achieved through this Brand community.
Building a community will soon become mandatory for creating successful brands.
This is because of 3 top reasons:
Online brand community are often used as market place where you can promote current and new products. Taking in consideration the followers are already targeted as your direct audience, the achieved results can be simply great. The community manager will be able to offer you insights about hot discussions, most wanted products /services, debates and feedbacks about certain domains…all these will be helpful when you choose which products will be launched and promoted within the group. Communities can also amplify current promotions or launching that you will be engaging into and can act as a complete marketing funnel.
It is already known that loyal clients usually buy more and costs less. When you share know how, ideas, free services and open events with your current clients via your online community, you offer them added value as community members. This will foster their loyalty to your brand and usually will lead for them to recommend and engage new clients to join in(from similar target groups)
Since 84% of consumers finds personal reviews as trustworthy as a friend's recommendation, an online community around your brands and products can increase the trust in your brand and offer a constant discussion about it.
When using professional management tools to host such discussion, you can easily create positive sentiment around your brand, and alternately listen to your clients and reply when they are coming with feedback and ideas for improving your brand.
online communities build trust with your brand
building a great relationship and increasing loyalty
Choosing the right community platform
Choosing the right platform to manage your online brand / product community, can be a main factor to its success.
EVO community management team will help you in making the right decision.
The first stage in buildings a successful community is identifying the strategy and guidelines.
What should you choose?
Here are some key factors before making a decision:
1. Free vs. owned platforms
2. Knowing your audience and where they are
3. Copyrights and GDPR issues
4. Owning and developing your own data bases
5. Collecting data on the followers
6. Controlling negative sentiments by followers (block/delete notes etc)
7. The future of the platform owner (e/g- Facebook)
EVO SOLUTION FOR ONLINE BRAND COMMUNITY MANAGEMENT
Ready to start your own brand community?
Why should i choose evo ?
Because this is the ONLY place to get a complete Online marketing solution!
MCBA EVO services are not limited in single niche.
Our Online experts specialize in different domains within the online marketing arena,
allowing us to have a broader and deeper view for the right solutions that your company might need.