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How often you should post on social media?

One of the common questions we hear from our clients is – how often I should post on our social media channel. Actually, there is no “clear” rule about that…but following several analysis done within the activities of our client’s account, we came to some consultations The first factor is of course- you must keep the right balance that serves your brand. If you post infrequently, your audience will forget about your existence, your rank will drop and it will be a lot harder to get back on track. On the other side, if you post too frequently, you risk to overcrowd your follower’s feed and become a spam. So, how do you keep that correct “ balance”? According to our studies, the number of post

Google Chrome is launching a new ad’s blocking mechanism

Google Chrome is planning a big change within the website ads domain. A few days ago, Google announced that will build an ad-blocker for Chrome, designed to abolish some of the annoying ads and push website owners to stop using them. Fortunately, Google will not stop all of them, but will block all ads that violate the standards that they have. Why google is doing that ? Google is planning to block pop-up ads, large sticky ads, auto-play video ads with sound, and ads that appear on a site with a countdown blocking you before the content loads. If you take an objective look, this will be a great change for usual users, but for company owners who are promoting their products/services is not

Facebook new algorithm: what is next ?

In the past few years, Facebook has become a searching engine for everyone. If you have a business you definitely know that your Facebook page is your visit card. Nonetheless, you have to maintain an active page in order to make your company visible. At this step, one bump in the road may appear because the Facebook algorithm is continuously changing and sometimes is not in our favor. The amount of posts that your followers see is 20% - the rest you have to promote in order to be visible. Mark Zuckerberg announced 2 weeks ago, that the Facebook algorithm will change again – this time he wants to return to the main purpose of this platform, which is socializing and less promoting our compani

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