In the past few years, Facebook has become a searching engine for everyone.
If you have a business you definitely know that your Facebook page is your visit card. Nonetheless, you have to maintain an active page in order to make your company visible. At this step, one bump in the road may appear because the Facebook algorithm is continuously changing and sometimes is not in our favor.
The amount of posts that your followers see is 20% - the rest you have to promote in order to be visible.
Mark Zuckerberg announced 2 weeks ago, that the Facebook algorithm will change again – this time he wants to return to the main purpose of this platform, which is socializing and less promoting our companies. He says that only the “trustworthy” news will be published. If you thought that the previous algorithm was a challenging one, this one will seriously cumber your work.
Anyway, there is no need to panic.
EVO experts carefully analyzed the message that Mark Zuckerberg left and here’s what you need to do in order to get full exposure:
Post engaging, quality content that encourages comments.
Zuckerberg said that “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”
This means that pages will have to post engaging, quality content that encourage comments.
You can try adding questions or some topics that people have an opinion on.
If people comment on your posts, their friends will be more likely to see your page.
Ask your customers to follow your Facebook page
Don’t be shy to ask your customers to follow your Facebook page.
They can remain loyal to your page, plus they have the feature to “See first” that can activate in order to be sure they see your posts.
Ad budget must be raised
Since organic reach has decreased along the years, you need to invest more in Facebook Ads. Fortunately, we created a technology that is able to cut a significant part of the ad’s costs and have better results.
You can check more details here or contact us.
Get A live!
Mark Zuckerberg said that: “live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.”
This is an important tip because you will perform well on the new algorithm by doing live videos. Interaction is the key.
Nothing creates better an online community than a group who is related to your business area and interested in diverse matters. In that way you can stick to the new algorithm and promote content to an engaged audience.
It seems after a little analysis that the new algorithm is not that bad. If you follow these lines, you can contribute to a more alive and useful social media and also increase your brand awareness.
For more information, you can always ask for EVO team advice.
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