To be or not to be on Instagram?
Thinking to open your Instagram business page? This is why you really need to do it (and do it right now!)
Why you should use Instagram.
Instagram has more than 600 million active users per month, who create more than 100 million images and videos and “give” more than 4.2 billion likes per day. Also, the platform is five times faster than any other social media platform. These are just a few facts to convince you how important having your business on Instagram is. Considering the fact that people remember 80 % of what they see and 20 % of what they read, the potential of this visual platform is outrageous.
Let’s take the example of Nike, the 2nd most followed account in the world. They have over 78 million followers (a growth of 134 % in less than two years) because they’re very good at what they do. Today, Nike is the 2nd most followed account, after National Geographic. This may be because they have a lot of famous people by their side and, the fact is, people are achieving more by believing in more.
Show people who you are.
Visual content can be a gold mine when talking about business marketing strategies on Instagram. Images are the most captivating elements on the internet. They bring a bigger “engagement” from the followers than text-only posts.
According to the Huffington Post “As people are becoming overwhelmed with content, businesses need to start changing their social media strategy to engage with users in an inventive and exciting way. Think about what your audience wants to see on your social media channels and brainstorm the best way to interact with them”.
Follow their advice and go viral on Insta!
You can post photos of products, sure, but it’s also a way to show consumers a behind the scenes look at your business they would not get otherwise. Share photos of employees, give consumers a look into the production process – there are endless possibilities!
For example, National Geographic is known for promoting environmental and humanitarian causes and brilliant photography. The NatGeo Instagram account manages to amplify this reputation with images that educate the viewer while also providing breath-taking visuals of unique locations and wildlife.
Get more feedback, on the spot!
If you have something to show the world, Instagram is the place for you. Your active presence on this platform means you have to post images daily, to keep your followers interested in your business and products. You also have to talk with them, ask them questions, and launch yourself in discussions regarding your business. You will gain their trust and they will give you valuable feedback.
More comments on your Instagram channel is a sign the brand has built popularity, especially because of posting interesting content that many people like.
But what are the real benefits you will have? Why is this useful for your business? Anyone can search, find, and follow your business. They can share your content with others through tagging, and this will, definitely, increase interest in your product.
Increase your reach to a larger audience (Yes, lots of people!).
Instagram is a tool for online marketing, the secret to success on Instagram being translated into a word: reach. Simply put, reach is the number of people who see your posts. Increasing the visibility of your posts will help the right audience find you easily, which means more followers and, consequently, more customers! Anyway, just setting up a business account and sharing content in this type of social media is not enough to guarantee your prosperity. You have to start your “reaching for followers” campaign by introducing them to what you’re all about! Think of each highlight as a movie trailer for your business, product, or service.
The engagement with brands on Instagram is 84 times higher than Twitter and 10 times higher than its own parent company, Facebook. While generating leads and driving traffic is difficult with its lack of links, Instagram is an amazing platform for displaying your company’s culture and brand.
For example, GoPro is well known for its social media marketing. Built to help people “capture + share their worlds”, the brand has a pretty straight-forward approach on social media. They collect and share their users’ experiences on Instagram.
Your gate to a younger audience.
Every business has their own target audience, but segregation might not help towards being successful on each social media network. It takes better brand marketing, social conversations, and meaningful connections with your group of people who like your brand... It is very important to reach all ages, in order to make your business successful.
Instagram demographics show that the biggest amount of Instagram users are youngsters (59 %), between 18 – 29 years old, followed by 30–49 year olds (33 %), 50–64 year olds (18 %) and 65+ olds (8 %). If you intend on using Instagram as a platform to promote your business, you will have the chance to boost the impact of your brand through a much younger audience.
Looking to start posting on Instagram for your company? Contact us to learn more about how EVO can help you. We are managing daily global Instagram accounts for our clients all around the world, crossing all industries
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